Document Type
Conference Proceeding
Publication Date
Spring 2025
Abstract
The study of aging consumers is increasingly critical as global demographic shifts underscore their growing economic and societal significance. In the United States, those aged 65 and older constitute a substantial and influential segment of the population, contributing significantly to consumer spending. Despite their impact, the academic exploration of aging consumers is fragmented, with significant gaps in defining their characteristics and understanding their evolving behaviors. This research attempts to bridge these gaps through the analysis of data from the American Time Use Survey (U.S. Bureau of Labor Statistics, 2023), offering insights into the real-world activities and behaviors of different ages of adults.
Recommended Citation
Lesser, J. A., and Park, M. (2025). Systematic analysis of time use among older consumers. 2025 Association of Marketing Theory and Practice Proceedings, 31. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/31
