AMTP Proceedings 2025
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2025 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2025
Demystifying Proactive Customer Helpers: Where Do We Find Them?, Estelle van Tonder and Sam Fullerton
Cognitive Processing’s Role in Preventing Consumer Scams, Lana Waschka and Marcus Cunha Jr.
Exploring Digital Training in Sales: Insights from Technical Recruiters’ Professional Development Experiences, Christopher Wilkey and Austin Hostetter
Motivators and Barriers to Healthy Food Consumption: Qualitative Study with Gen Z Living in Bratislava, Emel Yarimoglu and Lucia Vilcekova
The Study of Factors Influencing the Commercialization of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, and Mahdi Maskani
