Document Type
Conference Proceeding
Publication Date
Spring 2-6-2024
Abstract
The concept of wisdom is concerned with determining what is true, right, and lasting. Individuals learn to make more true, right, and lasting decisions by thinking about wisdom. A seasoned academic in marketing cares about what is true, right, and lasting. This individual generally wishes to develop a legacy around what is true, right, and lasting. Many seasoned academics are resuming their publication careers after having earlier, strong records. Psychologically, how should a seasoned marketing academic manage the later parts of her or his publishing career? What are some general considerations that follow from psychological theories of wisdom about how to return to academic publishing, and ones that will help the academic to develop a true, right, and lasting career legacy in marketing?
Recommended Citation
Lesser, J. A. (2024). Like riding a bike: Roles of wisdom of a seasoned marketing academic when developing scholarly research. The 2024 Association of Marketing Theory and Practice Proceedings, 12. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/12
