Document Type
Conference Proceeding
Publication Date
Spring 2-12-2024
Abstract
This research investigates the inclusive and exclusive nature of marketing and Corporate Social Responsibility (CSR). The researchers conducted an extensive literature review as a prerequisite to a future quantitative study, investigating research about the key differences between inclusive and exclusive marketing strategies. Further investigation explored the impact of inclusive and exclusive marketing on a company's image and reputation, citing specific examples of marketing efforts from various organizations. This paper offers insights into the challenges organizations face while striving for inclusive marketing practices and explores ways to overcome obstacles and leverage advantages in developing CSR initiatives. Additionally, it discusses the role of storytelling in conveying messages of inclusivity and exclusivity through CSR and how consumer demands influence businesses in their CSR and marketing inclusivity efforts. The paper concludes by highlighting emerging trends in CSR and inclusive marketing, emphasizing the importance of staying informed and innovative in this ever-changing business landscape.
Recommended Citation
Flanders, K., Lawrence, L., Vodopyanova, N., & Natale, D. (2024). Navigating the landscape of CSR and inclusive-exclusive marketing: Leveraging authenticity. The 2024 Association of Marketing Theory and Practice Proceedings, 5. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/5
