Interactions between societal, social, and social media marketing

Authors

• Jessica Holden, Missouri State UniversityFollow
• Ismet Anitsal, Missouri State UniversityFollow
• Melek Meral Anitsal, Tennessee Tech UniversityFollow

Document Type

Conference Proceeding

Publication Date

Spring 2024

Abstract

This research explores the interactions among societal, social, and social media marketing concepts to provide clarity and distinction. These concepts are often confused, causing misunderstanding and misuse in practice. Societal, social, and social media marketing concepts need to be differentiated from one another and linked to the appropriate marketing tactics for them to be understood and utilized effectively in practice.

Copyright

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DOI

10.20429/amtp.2024.01

Recommended Citation

Holden, J., Anitsal, I., & Anitsal, M. M. (2024). Interactions between societal, social, and social media marketing. The 2024 Association of Marketing Theory and Practice Proceedings, 1. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/1