AMTP Proceedings 2011
NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation
Document Type
Conference Proceeding
Conference Track
Sport Marketing
Publication Date
2011
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
In 2006, the NFL implemented an aggressive partnership with its broadcast partners: CBS, NBC, Fox, EXPN, and Direct TV resulting in revenues totaling over $3.75B per season. In addition to increased revenue generation, the television networks would represent a great source of promotion and exposure for the league. The creation of this partnership resulted in the strategic placement of games and the selection of teams that would enhance a viewing and results in growth and revenue increases for the NFL.
DOI
10.20429/amtp.2011.50
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Lanasa, John M. and Greenberg, Steve, "NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation" (2011). AMTP Proceedings 2011. 50.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2011/50
