AMTP Proceedings 2011
Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs
Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2011
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
In this paper, we look at materialism and marketing from two perspectives. First, we look at materialism as a world view, contrasting G. K. Chesterton's views with those of evolutionary psychologist Geoffrey Miller. For Chesterton's views, we rely on his work, Orthodoxy; for Miller, his recent book, Spent. Second, we look at materialism as a construct in the mind of the consumer, relying on a variety of literature on materialism and marketing.
DOI
10.20429/amtp.2011.60
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
LeMay, Stephen; Coleman, James E.; and Rodgers, Kacey, "Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs" (2011). AMTP Proceedings 2011. 60.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2011/60
