AMTP Proceedings 2011
Importance of Market Segments at Carolina Golf Clubs
Document Type
Conference Proceeding
Conference Track
Sport Marketing
Publication Date
2011
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
An online survey gathered data from 98 PGA Class A professionals managing golf clubs in the Carolinas in Wave 1 conducted in 2006. Wave 1 results indicate PGA Class A members should focus on some new segments to increase revenues from greens and cart fees. Wave 2 is currently in the field and will show whether the recession has led to more or less emphasis on new segments. Wave 2 data will be available by the end of the current semester.
DOI
10.20429/amtp.2011.57
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Latta, Michael; Mitchell, Mark; Taylor, Albert J.; and Thrash, Charles M., "Importance of Market Segments at Carolina Golf Clubs" (2011). AMTP Proceedings 2011. 57.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2011/57
