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Abstract

Video case studies of realistic scenarios have long been used to illustrate course concepts and provide variety in the classroom. The growing popularity of superheroes in film suggests an openness to experience beyond the traditional fare. This qualitative study uses content analysis to explore how students’ understanding of ethics concepts changed over time after viewing a superhero film and writing with metaphor. A pre-test post-test design was used, where students in an undergraduate management course completed a writing assignment before and after experiencing the film. Results suggest that after students were exposed to the treatment, they had a deeper understanding of the role of personal ethics and were better able to articulate their new knowledge in writing. Implications for future research are discussed.

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