AMTP Proceedings 2024
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2024 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2024
Whose Opinions do We Trust? Some Thoughts on Online Product Ratings and Consumer Decision Making, David Ackerman, Barbara Gross, and Jing Hu
Medical Tourism in the Post-Covid Era: Cultural Differences in Attitude Formation, Helena F. Allman, Anton P. Fenik, and Hilmi A. Atadil
Effectiveness of the #EventCanvas Methodology in Online Education, Hilmi A. Atadil, Patti Spaniola, Helena F. Allman, and Sebnem Atabas
Consumers' brand loyalty towards small family-owned businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, and Doret Botha Prof
The A-B Gap: An Assessment of the Differences Between Ethical Attitudes and Ethical Behaviour Among the Next Generation of Business Leaders in South Africa, Christo Bisschoff and Sam Fullerton
The Interplay of Organic Label, Natural Imagery, and Domestic Country-of-Origin Claim in Shaping Consumer Responses: Independent, Interactive, and Conditional Effects, David Bourdin and Phillip Frankhofer
Health Disparities: The Influence of Black Celebrity Endorsers and Social Media Influencers on Consumption Habits among African American Consumers, Dale A. Cake and Wooyang Kim
Experts-Driven Design: A Framework for Measuring Social Influence in Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy DR, and DakshinaMurthy Kolluru Dr
The Impact of De-Globalization on Global Supply Chains – An Exploratory Study, Mee-Shew Cheung
Segmenting the retired travelers market: an approach based on travel barriers, Corinne CHEVALIER and Gaelle M. MOAL
Business School Marketing Strategies for Enrollment Challenges in the Current Environment, Selcuk Ertekin
Navigating the Landscape of CSR and Inclusive-Exclusive Marketing: Leveraging Authenticity, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, and Darlene Natale
Conflicted Positioning: Product Positioning when Market Segments have Conflicting Risk Goals, Richard Flight
From Fan Avidity to NIL Ramifications: An Assessment of the Attitudes Held by American University Students on an Array of Sports Issues, Sam Fullerton and Tammy McCullough
Consumer Attitude Toward Physician Practice Ownership: Propositions for Future Research, Gary Futrell
Interactions between societal, social, and social media marketing, Jessica Holden, Ismet Anitsal, and Melek Meral Anitsal
Managing Supply Chains through the Covid-19 Pandemic: Lessons from the Field, Scott B. Keller Ph.D., Stephen A. LeMay DBA, and Nicole Ann E. Dela Rosa
An Exploratory Study of Marketing Students’ Perception of ChatGPT: Thank You for Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, and Wooyang Kim
Swipe, Shop, Signal: Exploring the Dynamics of Status-Seeking and Mobile Engagement in The Luxury Market, Aaron C. Lawry and Niland Mortimer
Relationship Marketing and Collegiate Affinity Credit Cards: An Analysis of Eleven Years of CFPB Data (2009 – 2020), Neleen S. Leslie-Piper
Like Riding a Bike: Roles of Wisdom of a Seasoned Marketing Academic When Developing Scholarly Research, Jack A. Lesser
A Study on the Incentives and Barriers for the Adoption of Electric Vehicles in South Alabama, Marianne Loes, Daniela Wolter Ferreira Touma, and Jennifer C. Zoghby
Enhancing Global Learning: Knowledge Acquisition and Organizational Practices in Internationalization, Christine A. Makama
Embracing Digital Marketing Technologies and Increasing Student Engagement through Marketing Agility and Reactance, Manisha Mathur
