Volume 5, Number 2 (2014)
Articles
In the Wake of a Merger: Consumer Reactions to Service Failures
Melinda A. McLelland and Ronald E. Goldsmith
Is Dynamic Pricing Viable for Small Market Collegiate Athletics?
Steve Chen, Kenneth Henderson, Cassandra Smith, and Nicholas Mason
Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organizations
Steven A. Schulz, Heather M. Schulz, and Marsha Yeagley
Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
Brian Parker
The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing
Ronald E. Goldsmith and Zhu Yimin
Editors
- Richard E. Mathisen
- Michael Musante
- Michael McCall