Ethics Statement
All authors of a manuscript must ensure that works of others are properly and correctly referenced and cited. The Journal of Applied Marketing Theory takes no responsibility for failure of authors of the submission to properly and correctly reference and cite works of others. All authors of manuscripts are liable for violations of copyrights of other works. Other works include books, articles, websites, and any other works used in the preparation of manuscripts. Authors must also ensure that the use of any video, audio, radio, television, Internet, or other media sources or unpublished papers are properly cited in accordance with copyright laws. Authors agree that any violation of copyright of cited and non-cited sources listed above will be the responsibility of the authors and not the Journal of Applied Marketing Theory. Author(s) agree to hold the Journal of Applied Marketing Theory harmless for copyright violations.