Editor-in-Chief

Tulay Girard, The Pennsylvania State University-Altoona
tug1@psu.edu
Tulay Girard (Ph.D., Florida Atlantic University) is a Professor of Marketing at Penn State Altoona. Her research focuses on product classes, retailer attributes, logo design and testing, perceived risk, brand equity in banking, higher education, and private-label branding.

Associate Editor

Brian Whelan,Western Carolina University
bwhelan@wcu.edu
Brian Whelan (DBA, University of North Carolina at Charlotte) is an Assistant Professor at Western Carolina University. His research interests include branding, consumer behavior, social media, and blockchain. .