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Editorial Board

Ismet Anitsal, Missouri State University
Retailing, Entrepreneurship
Ismet Anitsal (Ph.D., The University of Tennessee-Knoxville) is the Department Head, Professor of Marketing, and Dean’s Leadership Professor in Business at Missouri State University. His research interests emphasize retailing, entrepreneurship, customer productivity, and customer value.

Laura K. Boman, Kennesaw State University
Sports Marketing
Laura Boman (Ph.D., University of Central Florida) is an Assistant Professor of Marketing at Kennesaw State University. Her research focuses primarily on how visual cues influence behaviors and evaluations. Specifically, she has studied how visual cues such as brand logos influence purchase intentions, and how a reduction of visual cues influences food product evaluation.

Sooyeon Choi, Francis Marion University
Consumer Behavior, Marketing Analytics, International Business
Sooyeon Choi (Ph.D., Purdue University) is an assistant professor in marketing at Francis Marion University. Her research interest focuses on the intersection between psychometric scale development, sustainable consumer behavior, marketing technology, and business to business marketing.

Chris Croft, The University of Southern Mississippi
Sport Marketing
Chris Croft (Ed.D., University of Texas El Paso) is an Assistant Professor of Sport Management in the School of Marketing in the College of Business and Economic Development at the University of Southern Mississippi. His research focuses on intercollegiate athletics, coaching, sport marketing, and sport security.

Lawrence F. Cunningham, University of Colorado Denver
Services Marketing, International Marketing, Digital Marketing, and Entrepreneurship
Lawrence F. Cunningham (DBA in Marketing and Transportation/Logistics, University of Tennessee) is a Professor of Marketing at the University of Colorado Denver. His research interests are in the areas of services marketing, international marketing, digital marketing, and entrepreneurship.

Vaibhav Diwanji, University of Kansas
Consumer Behavior/New & Emerging Media Technologies/Diversity, Equity, Inclusion
Vaibhav S. Diwanji (Ph.D., Florida State University) (he/him/his) is an Assistant Professor of Digital Marketing Communications, Advertising, and Public Relations at the University of Kansas. His research focuses on consumer generated branding, artificial intelligence and Big Data, immersive technologies, and promoting diversity, equity, and inclusion in marketing communications research and practice.

Anton Fenik, Grand Valley State University
Business to Business Marketing & Logistics
Anton Fenik (Ph.D., University of Tennessee) is an Associate Professor of Marketing at Grand Valley State University. His research interests include business to business marketing, logistics with focus on motor carriers, and international marketing.

Gary D. Futrell, Valdosta State University
Health care marketing & Services marketing
Gary D. Futrell (PhD, Florida State University) is an Associate Professor of Marketing at Valdosta State University. His research interests are in the areas of health care marketing and services marketing.

Mousumi Bose Godbole, Fairfield University
Consumer Psychology and Behavior
Mousumi Bose Godbole (Ph.D., Louisiana State University) is an Associate Professor of Marketing in the Charles F. Dolan School of Business at Fairfield University. Her research interests are in the areas of consumer information processing, consumer learning, shopping behavior, brand management and creativity.

Jeffrey Hendrix, John Brown University
Marketing Practitioner Research
Jeffrey Hendrix (DBA, Capella University) serves as the Vice President for Grupo Bimbo Bakeries, the largest commercial bakery globally, leading the sales and marketing functions with Walmart and Walmart.com. Research areas focus on Big-Data applications for consumer targeting in digital activation, social media, metaverse, and digital currency (blockchain).

Sumeet Jhamb, University of Alaska Anchorage
Digital Entrepreneurship, International Business, Strategic Management, Gender Studies, and Applied Social Psychology
Sumeet Jhamb (Ph.D., The Southern Illinois University at Carbondale) is an Assistant Professor of Business Administration (Strategic Management) in the College of Business and Public Policy at the University of Alaska Anchorage. His research areas focus on international business ethics, consumer behavior, strategic management, applied social psychology, gender and entrepreneurship studies, and global competitiveness.

Lauren Johnson, New Jersey City University
Sports Marketing, Digital Marketing
Lauren Johnson (Ph.D., University of Georgia) is an assistant professor at New Jersey City University. Her research areas of interest include consumption and motivation related to sports marketing, and Web 3.0 applications for fan engagement and consumption.

William Jones, Georgia Southern University
Branding & Marketing Education
William J. Jones (Ph.D. University of Kentucky) is Assistant Professor of Marketing with the Center for Sales Excellence in the Parker College of Business at Georgia Southern University. Billy conducts research at the intersection of consumer behavior/sales and cognitive neuroscience.

Ismail Karabas, Murray State University
Retailing & Services Marketing
Ismail Karabas (Ph.D., Washington State University) is an Assistant Professor of Marketing in the Department of Management, Marketing, Business Administration, and Logistics and Supply Chain Management at Murray State University. Ismail is an experimental researcher focusing on services marketing, advertising, hospitality, tipping, and online word of mouth.

Wooyang Kim, Minnesota State University, Moorhead
Cross-cultural Studies, Decision Process, Marketing Research/Strategy/Theory
Wooyang Kim (Ph.D., Temple University) is an Associate Professor of Marketing at Minnesota State University, Moorhead. His research interests include consumer innovativeness, cross-cultural studies, decision process, generational marketing, information foraging, and social media marketing.

Stephen A. LeMay, University of West Florida
Business to Business Marketing & Supply Chain
Stephen A. LeMay (DBA, University of Tennessee, Knoxville) is Associate Professor of Marketing and Logistics at the University of West Florida, and Professor Emeritus of Marketing and Logistics at Mississippi State University. His research areas include supply chain, transportation, and logistics.

Lindsay R. Levine, Georgia Southern University
Consumer Psychology and Behavior
Lindsay R. Levine (Ph.D., Yale University & post- doctoral, University of Florida) is an Associate Professor of Marketing at Georgia Southern University. Her main research interests are in the areas of customer welfare and decision-making.

Manisha Mathur, Augusta University
Social Media/Digital/Direct Marketing
Manisha Mathur (Ph.D., University of Mississippi) is an Assistant Professor of Marketing at Augusta University. Her research interests include social media marketing, digital marketing, strategic brand management, marketing strategy, promotion management, marketing analytics, and marketing ethics.

Musa Pinar, Valparaiso University
Branding & Brand Management
Musa Pinar (Ph.D., Mississippi State University) is a Professor of Marketing and Paul H. Brandt Professor of Business at Valparaiso University. His research interests include service quality, brand orientation, gender effect in sales field and tourism, gender-food stereotypes, brand ecosystem, and measuring brand equity in banking, higher education, sports league, and political party.

Mike Musante, Springfield College
Branding & Brand Management
Mike Musante (Ph.D., University of Massachusetts) is an Associate Professor of Marketing at Springfield College. His research focus includes Brand Management and Services Marketing.

Debika Sihi, Southwestern University
Digital Marketing, New Product Development
Debika Sihi (Ph.D., University of Texas at Austin) is a Professor of Business at Southwestern University. Her research focuses on the impacts of new technologies on the marketing function. Her specific research interests include online crowdsourcing in new product development and the use of digital marketing (social media, search engine marketing) in an organization's brand strategy. She has also examined the applications of blockchain and VR/AR technologies in marketing.

Michael Thomas, Georgia Southern University
Consumer Behavior, Cause-related Marketing, Higher Education
Michael L.Thomas, (Ph.D., Southern Illinois University) is the Chair and Associate Professor of Marketing at Georgia Southern University. His research interests include cause-related marketing, customer delight, customer loyalty, higher education and consumer behavior.

Estelle van Tonder, University of South Africa
Consumer Behavior & Services Marketing
Estelle van Tonder (DCom, University of Pretoria) is a Professor of Marketing at the University of South Africa. Her research focuses on customer citizenship behaviour. She is particularly interested in advancing understanding of the social support and help customers provide to other customers in the retail environment.

Michelle Van Solt, Valparaiso University
Social Media and Consumer Behavior
Michelle Van Solt (Ph.D., Florida International University) is an Assistant Professor of Marketing at Valparaiso University. Her research focuses on social media, influencers, the fear of missing out, and mindfulness. 

Gallayanee Yaoyuneyong, The University of Southern Mississippi
Retailing & Technology (VR and AR)
Gallayanee Yaoyuneyong (Ph.D., Florida State University) is a Professor in the School of Marketing at the University of Southern Mississippi. Her research focuses on Young Consumer Marketing, Online Retailing, Virtual Reality (VR) Marketing, and Augmented Reality (AR) Marketing.