• Home
  • Search
  • Browse Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content
Journal of Applied Marketing Theory Georgia Southern University
  • Journal Home
  • About JAMT
  • Policies
  • My Account
  • Georgia Southern Commons
  •  
  •  

Home > Journals & Proceedings > Journal of Applied Marketing Theory > Vol. 2 > No. 1 (2011)

 

Volume 2, Number 1 (2011)

Articles

PDF

A Fighting Chance: The Struggle of a Historically Black College Athletic Program
James Satterfield

PDF

The Nexus of Payroll, Performance, Ticket Prices, and Attendance in MLB
Sam Fullerton

PDF

Service Quality of the Chinese YMCA of Hong Kong
Joyce Chan, Siu Yin CHEUNG, and Jennifer Y. Mak

PDF

Tomorrow’s Champions Of Sustainability: How Everyday Leaders Can Harness Grass Roots Momentum to Advance Adoption of Ecologically Sound Practices in Sport and Event Management
Dorene Ciletti, John M. Lanasa, Diane P. Ramos, and Richard E. Mathisen

PDF

Self, Social, Team, and Situational Factors Influencing Televised Sports Viewership
Donghun Lee, James Zhang, Ketra L. Armstrong, and Soon Ho Kim

PDF

Value of Professional Sport Teams in the Community: Reexamining the Measurement Properties of the Community Impact Scale
Dae Hyun Kim, James J. Zhang, and Yong Jae Ko

Editors

Richard E. Mathisen
Michael Musante
 
 
 
  • Journal Home
  • Author Guide
  • Ethics & Policies
  • Submissions
  • For Peer Reviewers
  • About JAMT
  • Editorial Board
  • Receive Email Notices or RSS

 

Search GS Commons

Advanced Search

ISSN: 2151-3236

 
 
Elsevier - Digital Commons

Home | About | FAQ | My Account | Accessibility Statement

Privacy Copyright