Author Guide
Submission Instructions
When submitting your manuscript to the Journal of Applied Marketing Theory, please include a cover letter addressed to the Editor(s)-in-Chief. The cover letter should be professional, concise (typically one page), and include the following elements:
- Manuscript Information
- Title of your manuscript
- Type of manuscript (e.g., practitioner research, academic empirical, conceptual research, review, case study).
- List of all authors and their affiliations.
- Up to 10 keywords
- Statement of Relevance
- A brief explanation of the purpose of your study.
- Why the topic is relevant to the journal's readership and scope.
- The main contribution or novelty of your research.
- Originality and Exclusivity Statement
- Confirm that the work is original, has not been published elsewhere, and is not under consideration by another journal.
- Compliance with Ethical Standards (if applicable)
- A statement confirming that all research was conducted in compliance with relevant ethical guidelines.
- For studies involving humans or animals, include confirmation of institutional review board (IRB) approval or equivalent.
- Conflicts of Interest and Funding Disclosure
- Disclose any financial or non-financial conflicts of interest.
- List funding sources, if applicable.
- Suggestions for Reviewers (Optional)
- You may suggest potential reviewers, including their contact information, and/or request exclusion of certain individuals (with justification).
- Closing Statement
- Provide complete contact information for the corresponding author (name, address, phone number, email).
Editorial Review Process
Once your manuscript is submitted:
- The Editor(s) in Chief will perform an initial review to determine its fit for the journal.
- If deemed appropriate, the manuscript will be sent to three expert reviewers.
- Reviewers will provide detailed feedback, including both narrative and specific comments on content, structure, argumentation, methodology, and conclusions. These reviews are shared with authors anonymously.
- Based on the reviews, the Editor(s) in Chief will make one of the following decisions:
- Accept
- Revise and resubmit
- Reject
- Request additional review(s) if feedback is significantly divergent
- Authors of provisionally accepted manuscripts will have the opportunity to revise and resubmit their work based on reviewer suggestions.
Final Submission for Publication
Once a manuscript is accepted, the author(s) will be asked to reformat the document according to the Format & Style Guidelines for Publication. Final versions must be submitted by the stated deadline for the corresponding issue.