Open Access Policy

The Journal of Applied Marketing Theory (JAMT) is an open-access journal which means that all content is freely available without charge to the user or their institution. Users can read, download, copy, distribute, print, search, or link to the full texts of all articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.

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Review Process

JAMT is double-blind, peer-reviewed, and published up to two volumes per year. If you have concerns about the terms of submission or review, please contact the Editors in Chief.

  • All submissions must be previously unpublished manuscripts, must be the original work of the author(s), and must currently be submitted only to the Journal of Applied Marketing Theory. By submitting a paper for consideration, the author(s) affirm(s) that the manuscript will not be submitted to another venue while under review with the Journal of Applied Marketing Theory.
  • In a separate Word file, a cover letter should contain the title, the authors’ names and affiliations, contact-author information (i.e., phone, email), up to eight keywords for your article, and manuscript type (practitioner research, academic empirical, or empirical, conceptual research, case study).
  • Manuscripts should be formatted by the author(s) according to the Format & Style Guidelines for Submission below.
  • With your anonymous manuscript file, you need to provide a manuscript title, an abstract of 150-200 words, and up to eight keywords for your article.
  • All author identification information must be removed before submission.
  • Upon submission, the Editor(s) in Chief reviews all manuscripts for appropriateness. If the submission is appropriate, the Editor(s) in Chief will assign two reviewers to the paper.
  • Each reviewer may include specific and narrative comments for the author(s) of the submission about its content, argumentation, research methodologies, conclusions, etc., as appropriate to the manuscript type. These comments will be provided to the author(s) without identifying the reviewers.
  • When all reviews have been received by the Editor(s) in Chief, a decision will be made regarding publication or further revision, and the lead author will be contacted. If the reviews are very different, the Editor(s) in Chief may ask one or two additional reviewers to read and evaluate the submission. Then, upon receipt of the additional reviews, a final publication decision will be made.
  • Author(s) whose manuscripts are provisionally accepted will have the option and opportunity to make suggested edits and resubmit the manuscript.
  • Once accepted for publication, manuscripts should be re-formatted by the author(s) according to the Format & Style Guidelines for Publication (the link is to be updated) below, then resubmitted for publication. Due dates for final versions vary with each issue.
  • The response time for manuscripts is typically 6 – 8 weeks from submission.

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Submission Checklist and Formatting Guidelines

Submission Checklist
The submission must not currently be under consideration or previously published in a conference proceedings or journal. Submissions must be a full paper (no page limit) that follow the following formatting guidelines:

  • All URL addresses in the document are active with proper hyperlinks.
  • Title of paper is in bold 16pt font, upper and lower case. Return twice after title.
  • Author names are in bold 16pt font, upper and lower case, flush left. Author affiliation is italicized, 12pt font (not in bold).
  • Major section headings are in bold 12pt font all UPPERCASE, minor section headings are in bold, italicized, 12pt upper & lowercase.
  • Entire paper is in Times New Roman. Body of paper in 12pt font, SINGLE-SPACED.
  • ALL text (except the titles of tables/figures) is flush left (No indentation of each new paragraph).
  • Sections of the paper are in the following order: Title, Authors Names and Affiliations, Abstract, Keywords, Introduction, Body of Paper, References, About the Author(s) (required).
  • Margins are set at Top, Left & Right all 1 inch; Bottom 1.25 inches.
  • Tables/Figures are placed within the body of the paper and may include smaller font if needed. Titles of Tables/Figures are in upper & lowercase 12pt bold font, CENTERED.
  • References are formatted using APA 7th edition style, as seen in examples below.
  • 'About the Author’ section is to include a short paragraph of bio for each author and is required at the end of the paper.
  • There are no page-breaks or page numbers set in the document.
  • The text of the document should NOT be set to 2-column formatting.

A sample of the requested document formatting for a paper can be seen below:

Title of Paper in Bold Here: 16pt. Flush Left

Author 1 name
University Name 12 point italicized

Author 1 name
University Name 12 point italicized


12 pt. italic, maximum of 150 words, & make sure to place 2 empty lines after the paper title. Use flush left (align left) for entire paper.

Keywords: Include up to 7-8 keywords related to the paper.


The sections of the paper should be in the following order: Title, Abstract, Introduction, Body of Paper (Tables/Figures should be placed within the body of the paper), References, About the Author(s). Use single-spaced, Times New Roman 12 pt. font for the entire paper with only the paper title and author names in 16 point font. Top margin should 1 inch and bottom margin 1.25 inches; Left and right margins should both be one-inch. Typically this means you must go into the ‘Format’ tab, select ‘Format>Document’ and change the bottom margin from its standard setting.


Major headings are 12 point font, bold face, all caps. Sub-headings, like sub-sections you create within the body of the paper are 12 point font, upper and lower cases, bold face & italicized, flush left.

Each new paragraph has one line space. All equations should be placed on separate lines within the body of text and numbered consecutively, with the equation numbers placed within parentheses and aligned against the left margin.

Table 1 . This is the Title of your Table

(Include tables and figures in the body of text. You are asked to use the table feature in preparing your tables. Please try not to "embed" figures or equations and DO NOT “attach” text to your figures in a separate document. Tables must fit in an 8 1/2” x 11” page format. If necessary, you may use a smaller font in the body of the tables (this is 10pt font), but it must be readable. Use the insert columns and rows feature in the table function to create your columns and rows. The title for tables and figures text should appear as above; upper and lower case, bold, 12 pt. font, and centered.)<.p>

Use APA Publication Manual (7th edition)
: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_basic_rules.html
No indentation or page break before your reference section single space leaving a double space between each reference.

For Books:
Ahmed, S. (2012). On being included: Racism and diversity in institutional life. Duke University Press.

For Newspaper Articles:
Author, A. A. (Year, Month Day). Title of article goes here: Pay attention to capitalization rule. Title of Newspaper is italicized. Retrieved from http://www.someaddress.com/full/url/

For Journal Articles:
Nguyen, T., Carnevale, J. J., Scholer, A. A., Miele, D. B., & Fujita, K. (2019). Metamotivational knowledge of the role of high-level and low-level construal in goal-relevant task performance. Journal of Personality and Social Psychology, 117(5), 879-899. http://dx.doi.org/10.1037/pspa0000166

For E-books:
De Huff, E. W. (n.d.). Taytay’s tales: Traditional Pueblo Indian tales. Retrieved from http://digital.library.upenn.edu/women/dehuff/taytay/taytay.html

For Datasets:
United States Department of Housing and Urban Development. (2008). Indiana income limits [Data file]. Retrieved from http://www.huduser.org/Datasets/IL/IL08/in_fy2008.pdf

First & Last Name
Here you can include whatever biographical information you like, written in third-person is preferable. Examples of what to include: the highest academic degree and affiliations, current teaching position & institution, research interests and areas of expertise, publication outlets, major accolades or recent awards.
First & Last Name of 2nd author (same as above)

If you have questions or concerns about these guidelines, please contact the Editors in Chief

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Copyright & Licensing Terms

All papers published in JAMT are distributed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license (CC BY-NC-ND 4.0). Authors retain all copyrights without restrictions and agree to the CC BY-NC-ND 4.0 license for their work as a condition of publication.

End users' rights under the CC BY-NC-ND 4.0 license are outlined here. For all other purposes, permission must be obtained from the author.

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Plagiarism Policy

JAMT uses Similarity Check, a multi-publisher initiative, to selectively screen article submissions for originality. Similarity Check uses the iThenticate software, which checks submissions against millions of published research papers (the Similarity Check database), documents on the web, and other relevant sources. These submitted papers are not retained in the Similarity Check system after they have been checked. Read more at Crossref's Similarity Check & Researchers page.

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Charges & Fees

JAMT levies no submission charges, or charges or fees for publication of accepted articles.

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Digital Archiving

JAMT is preserved using CLOCKSS, a leading preservation archive that guarantees persistent access to journal content for the very long term. Articles also receive Digital Object Identifiers (DOIs) through Crossref to ensure they can always be found.

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