Abstract
For more than a decade, we have appealed to corporations to consider sustainability. Leading companies have enjoyed positive media attention, improved bottom line profits and enhanced competitiveness through environmental management and social initiatives. Sustainability in the broader sense has become everyone’s job, and the momentum crosses age groups and economic strata. This paper focuses on the event organizer as ordinary leader, inspiring an engaged, accessible audience toward sustainability, and offers rationale for promoting socially and environmentally responsible event management. With a captive audience, ordinary leaders have an opportunity to model socially and environmentally responsible practices through effective education, communication, metrics and follow-up.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
DOI
10.20429/jamt.2011.020104
Publication Date
4-2011
Recommended Citation
Ciletti, Dorene, Lanasa, John M., Ramos, Diane P., and Mathisen, Richard E. (2011). Tomorrow’s champions of sustainability: How everyday leaders can harness grass roots momentum to advance adoption of ecologically sound practices in sport and event management. Journal of Applied Marketing Theory, 2(1), 42-58. ISSN: 2151-3236. https://digitalcommons.georgiasouthern.edu/jamt/vol2/iss1/4
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