Volume 10, Number 2 (2023)
Articles
Comments from the Editors
Tulay Girard and Melek Meral Anitsal
Digital vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before and After COVID-19
Linda Mullen, Randy Stuart, and Michael L. Thomas
The Digital Engine Model: Generating Leads Through the Application of DCM and Inbound Marketing
Kyle A. Huggins and John D. Hansen
Psychosocial factors affecting intention to play esports
Soojung K. Park, Jennifer Y. Mak, and Lei Ouyang
Customer Service Brand Engagement Among International Students: The Roles of Preferred University Brand Attainment
Thuy Nguyen, Qin Sun, and Gopala Ganesh
Student Perceptions and Preferences of University-Affiliated Athletic Merchandise and Logos
Robin Hardin, Michelle L. Childs, and Kirby D. Simpson