Document Type
Conference Proceeding
Publication Date
Spring 2025
Abstract
In this research, we develop a series of propositions for future research based on a live case. The focus of the paper is the opportunities for complementary industries, such as, maintenance and janitorial services, created by Airbnb and Vrbo type apps.
DOI
10.20429/amtp.2025.49
Recommended Citation
Aldrich, L., LeMay, S., & McMahon, D. (2025). Hidden markets in the short-term rental boom: A case study of investment and property service operations. 2025 Association of Marketing Theory and Practice Proceedings, 54. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/54/
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