Hidden Markets in the Short-Term Rental Boom: A Case Study of Investment and Property Service Operations

Authors

• Jillian Aldrich, University of West FloridaFollow
• Steve LeMay, University of West FloridaFollow
• Dave McMahon, Pepperdine UniversityFollow

Document Type

Conference Proceeding

Publication Date

Spring 2025

Abstract

In this research, we develop a series of propositions for future research based on a live case. The focus of the paper is the opportunities for complementary industries, such as, maintenance and janitorial services, created by Airbnb and Vrbo type apps.

Copyright

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DOI

10.20429/amtp.2025.49

Recommended Citation

Aldrich, L., LeMay, S., & McMahon, D. (2025). Hidden markets in the short-term rental boom: A case study of investment and property service operations. 2025 Association of Marketing Theory and Practice Proceedings, 54. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/54/