AMTP Proceedings 2025
Document Type
Conference Proceeding
Publication Date
Spring 2025
Abstract
It is surprising given the increasingly high use of social media use among young adults and the likely relationship between it and deteriorating sleep quality that more research is not focused on the relationship between these two variables. The present study results supported our two a priori hypotheses. Social media use and sleep were inversely associated (H1). Further, our data showed that the level of social media use impacted sleep quality - a causal relationship is indicated between the two variables (H2). The treatment group that reduced its use of social media over a 10-day period reported higher levels of sleep quality and life satisfaction.
Copyright
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DOI
10.20429/amtp.2025.08
Recommended Citation
David, M. E. and Roberts, J. A. (2025). To sleep – Perchance to dream: Does reducing social media use improve sleep quality? 2025 Association of Marketing Theory and Practice Proceedings, 16. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/16
