The Effect of Resource Scarcity on Consumer Ethical Behavior

Authors

Todd C. Haderlie Jr, Florida International UniversityFollow
Jaehoon Lee, Florida International UniversityFollow

Document Type

Conference Proceeding

Publication Date

2022

Abstract

We identify a novel relationship between scarcity and ethical behavior. When resource scarcity is made salient, consumers engage in less ethical behavior. Furthermore, the effect of resource scarcity on ethical behavior is stronger for consumers with high (vs. low) levels of the inclusion of others in the self (IOS).

Recommended Citation

Haderlie, Todd C. Jr and Lee, Jaehoon, "The Effect of Resource Scarcity on Consumer Ethical Behavior" (2022). Association of Marketing Theory and Practice Proceedings 2022. 33.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/33