The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19

Authors

Christy M. Cook, Appalachian State UniversityFollow
Pia A. Albinsson, Appalachian State UniversityFollow
James E. Stoddard, Appalachian State UniversityFollow

Document Type

Conference Proceeding

Publication Date

2022

Abstract

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19

DOI

10.20429/amtp.2022.55

Recommended Citation

Cook, Christy M.; Albinsson, Pia A.; and Stoddard, James E., "The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19" (2022). Association of Marketing Theory & Practice Proceedings 2022. 55.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/55