Document Type
Conference Proceeding
Publication Date
2022
Abstract
Marketing concepts are rarely applied to policing, although for most modern societies it is an essential function and part of the social contract between governments at all levels and the publics they serve. In this paper, we look specifically at how marketing concepts apply to policing in Ontario, Canada. We frame our examination with concepts like the halo effect, the availability effect, and other ideas outlined by Kahneman (2013).
Recommended Citation
Thind, Pritpal; LeMay, Steve; and McMahon, Dave, "The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada" (2022). Association of Marketing Theory and Practice Proceedings 2022. 14.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/14
Included in
Advertising and Promotion Management Commons, Marketing Commons, Social and Behavioral Sciences Commons
