Document Type
Conference Proceeding
Publication Date
2022
Abstract
There is a need to delve into major subgroups among Latina/o/xs and identify emerging patterns in their understanding and consumption of new media. This study used six small-group interviews to explore the fluidity of parasocial dynamics with podcasts in the context of young Latina/o/x podcast listeners experiencing the COVID-19 lockdown. The conceptual acronym EASY (Engaged Experience, Accessible Authenticity, Socialization in Solitude, and Youth and YouTube) was developed to interpret pandemic listening amount Latina/o/x podcast users.
Recommended Citation
Soto-Vasquez, Arthur D.; Vilceanu, Olga; and Johnson, Kristine, "“Just Hanging with my Friends”: U.S. Latina/o/x’s Perspectives on Parasocial Relationships in Podcast Listening during COVID-19" (2022). Association of Marketing Theory and Practice Proceedings 2022. 21.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/21
