AMTP Proceedings 2017
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2017 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2017
Compromise and Attraction Effects under Interdependent and Independent Self-Construal, Ramin Bagherzadeh, Monika Rawal, and Jose Luis Saavedra
Facebook and Branding of Small To Medium-Sized Enterprises, Angella Banks and Perry Haan
Has Anything Changed? Comparing Student Perceptions of Academic Integrity: 2006-2016, Anne Heineman Batory and Stephen S. Batory
Attribution Theory Makes Way for Dining Etiquette to Play a Role within the Domain of Relationship Marketing, Jennifer R. Bechkoff
Evaluating the Influence of Personal Learning On Salesperson Role Ambiguity and Organizational Commitment, Shalonda Bradford, Brian Rutherford, and Scott Friend
Segmentation of the Aruban Tourism Market: Classification of Visitors’ On-Island Activities, Deborah J.C. Brosdahl and Roasalind C. Paige
Rethinking Business Segmentation: A New Conceptual Model and Perspective, Herbert Brotspies and Art Weinstein
The ‘Digital Native’ Myth and Marketing Simulation Success, Melanie Eva Bruce
Building a Model of Consumer Warfare Theory, David Burns, Jennifer Hutchins, and Rick Mathisen
Exploring Alternative Views of Time in Marketing Management: How Temporal Orientation Impacts a Firms’ Strategic Orientations, Jeffrey R. Carlson and William T. Ross Jr.
Selling Fear Across Ethnic Consumers: Modeling Emotional Arousal and Validating The Impact of Galvanic Skin Responses in Advertising, Sindy Chapa and Olivia Bravo
The MARS Sales Management Simulation: 10+ Years Later, Joseph Chapman and Russ Wahlers
The Marketing Plan: Using Marketing Plans and Related Resources to Support Experiential Learning in the Classroom, Ronald Dick Ed.D, Dorene Ciletti Ph.D, and Audrey Guskey Ph.D
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement, Leslie B. Fletcher, Linda G. Mullen, and Gloria J. Stuart
An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives, Sam Fullerton, Tammy McCullough, and Lewis Hershey
A CIT Investigation of Patient Deception Using Self-Discrepancy Theory, Gary Daniel Futrell
What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, and Michael McCall
The Best Practices to Eliminate Distraction due to Mobile Device Usage in Classrooms Without Creating a Negative and Hostile Classroom Experience, Tulay Girard, Meral Antisal, Ismet Antisal, Stephen LeMay, Dorene Ciletti, and Ronald J. Dick
A Collaborative Logo Design Project for a Startup Therapeutic Medicine Company, Tulay Girard and Luke Hallman
Online Survey Respondents’ Reactions to Required Questions, Jeffrey S. Gutenberg and Seongbae Lim
The Role of Consumption in the Communication of Family Identity in Multiracial Adoptive Families, Elise Johansen Harvey
Supermarket Pricing Model Impact on Private Label Brands Versus National Brands among Millennial Consumers, Jeffrey Hendrix and Vinny Caraballo
Race Ethnicity and In-store Mobile-Assisted Shopping in the US, Kristine Johnson and Manuel C. Pontes
How Third Party Observers Respond to Overheard Service Failures: Implications for Frontline Service Employees and the Firm, Ismail Karabas, Jeff Joireman, and Shinhye Kim
Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships, Nikolina Koporcic
