AMTP Proceedings 2017
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2017 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2017
Consuming Digital Technologies and Enacting Identities: Mothers in Mundane Daily Life, Meera Venkatraman
Determinants of Ongoing Participation in a Masters-level Sport: The Impact of Internal Attributes and Experiences with the Organization, Nicole S. Vowles, Clayton L. Daughtrey, and Mick Jackowski
The Development of NBA in China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, and James J. Zhang
Modeling the Relationship between Destination Perceived Value and Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, and Pauline Sullivan
Traditional vs. Online Universities: Who Is Using Social Media Marketing?, Lisa Witzig, Joe Spencer, and Katlyn Myers
Community Sport Service Provision, Resident Satisfaction, and Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, and James J. Zhang
