AMTP Proceedings 2017
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2017 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2017
Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin
Student Success Is Impacted by Not Attending Gateway Quantitative Classes: A Pilot Study, Michael Latta, James Solazzo, and Dennis Rauch
Fulbright Scholars Program Workshop, Steve Litvin
“Contemporary Breadlines”: A Field Study of Fast-food Drive-thru Service Delivery, Jon M. Martin
Marketing & Business Strategy: A Relationship Opportunity in Curricula, Jon M. Martin
Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity, Manisha Mathur
Winning off the Field: How Social Media Analytics Measure the Sports Industry, Ryan McGarvey and Peter Titlesbaum
Internationalizing U.S. Master’s Universities: Emerging Opportunities for Marketing Faculty, Lynn W. McGee and Inga Poetzl
Small Business Issue: “how do we avoid the speed trap and not get hit by the speeders?”, Dave McMahon, Stephen M. Rapier, and Michael McCall
Advancing Customer Experience Theory: Five-Way Conversations in Two-Person Customer-Marketer Talk, Carol M. Megehee and Arch G. Woodside
Preliminary Evidence Regarding Marketing’s Role in Environmental Management Theory, Jess Mikeska and Les Carlson
Consumer Attitudes Toward Travel Risks by Regulatory Focus Orientation and Gender, Michael Musante and David Bojanic
Managerial Short-Termism: an Integrative Perspective, Atanas Nikolov
I Love My Team! Factors Leading to a Relationship with a Sports Team., Carly Odom, Jamye Foster, and Melanie Bruce
Chinese MBA Student Attitudes and Perceptions as They Relate to Personal Selling, Charles E. Pettijohn, Melissa S. Burnett, and Linda S. Pettijohn
An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors, Charles E. Pettijohn and Gary R. Holmes
Employee Retention in a Call Center, Angelica Pigman and Perry Haan
Examining Purchase Shares of Private Label-Brands and Consumer Demographics: A Study in the United States and Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, and Paul Trapp
The Reason(s) Small, Private Schools Start Football Programs, Ania I. Rynarzewska and Steven R. McClung
“Are We Having Fun Yet?”: What Factors Influence Senior-Level Managers to Have Fun at Work?, Anthony Scardillo
For One or Many? Recommendation Targeting and Consumer Advice Integration, Michael Sciandra
The Role of Social Identity in Viewer Attitudes and Intentions, Rachel Kavena Secharan, Hillary Greenberg, Juancarlo Villatoro, Princess Brown, and Jaejin Lee
An Assessment of Engagement, Self-Pacing and Learning in a Flipped Marketing Classroom: An Exploratory Study, James R. Shock and Jill K. Maher
Too Nice to be Dominant: How Brand Warmth Impacts Perceptions of Market Dominance, Jennifer L. Stoner and Carlos J. Torelli
