ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings for 2017 are archived in this collection. The abstract or full paper is included with each record as provided by the AMTP Proceedings editors.
Submissions from 2017
Compromise and Attraction Effects under Interdependent and Independent Self-Construal, Ramin Bagherzadeh, Monika Rawal, and Jose Luis Saavedra
Facebook and Branding of Small To Medium-Sized Enterprises, Angella Banks and Perry Haan
Has Anything Changed? Comparing Student Perceptions of Academic Integrity: 2006-2016, Anne Heineman Batory and Stephen S. Batory
Attribution Theory Makes Way for Dining Etiquette to Play a Role within the Domain of Relationship Marketing, Jennifer R. Bechkoff
Evaluating the Influence of Personal Learning On Salesperson Role Ambiguity and Organizational Commitment, Shalonda Bradford, Brian Rutherford, and Scott Friend
Segmentation of the Aruban Tourism Market: Classification of Visitors’ On-Island Activities, Deborah J.C. Brosdahl and Roasalind C. Paige
Rethinking Business Segmentation: A New Conceptual Model and Perspective, Herbert Brotspies and Art Weinstein
The ‘Digital Native’ Myth and Marketing Simulation Success, Melanie Eva Bruce
Building a Model of Consumer Warfare Theory, David Burns, Jennifer Hutchins, and Rick Mathisen
Exploring Alternative Views of Time in Marketing Management: How Temporal Orientation Impacts a Firms’ Strategic Orientations, Jeffrey R. Carlson and William T. Ross Jr.
Selling Fear Across Ethnic Consumers: Modeling Emotional Arousal and Validating The Impact of Galvanic Skin Responses in Advertising, Sindy Chapa and Olivia Bravo
The MARS Sales Management Simulation: 10+ Years Later, Joseph Chapman and Russ Wahlers
The Marketing Plan: Using Marketing Plans and Related Resources to Support Experiential Learning in the Classroom, Ronald Dick Ed.D, Dorene Ciletti Ph.D, and Audrey Guskey Ph.D
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement, Leslie B. Fletcher, Linda G. Mullen, and Gloria J. Stuart
An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives, Sam Fullerton, Tammy McCullough, and Lewis Hershey
A CIT Investigation of Patient Deception Using Self-Discrepancy Theory, Gary Daniel Futrell
What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, and Michael McCall
The Best Practices to Eliminate Distraction due to Mobile Device Usage in Classrooms Without Creating a Negative and Hostile Classroom Experience, Tulay Girard, Meral Antisal, Ismet Antisal, Stephen LeMay, Dorene Ciletti, and Ronald J. Dick
A Collaborative Logo Design Project for a Startup Therapeutic Medicine Company, Tulay Girard and Luke Hallman
Online Survey Respondents’ Reactions to Required Questions, Jeffrey S. Gutenberg and Seongbae Lim
The Role of Consumption in the Communication of Family Identity in Multiracial Adoptive Families, Elise Johansen Harvey
Supermarket Pricing Model Impact on Private Label Brands Versus National Brands among Millennial Consumers, Jeffrey Hendrix and Vinny Caraballo
Race Ethnicity and In-store Mobile-Assisted Shopping in the US, Kristine Johnson and Manuel C. Pontes
How Third Party Observers Respond to Overheard Service Failures: Implications for Frontline Service Employees and the Firm, Ismail Karabas, Jeff Joireman, and Shinhye Kim
Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships, Nikolina Koporcic
Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin
Student Success Is Impacted by Not Attending Gateway Quantitative Classes: A Pilot Study, Michael Latta, James Solazzo, and Dennis Rauch
Fulbright Scholars Program Workshop, Steve Litvin
“Contemporary Breadlines”: A Field Study of Fast-food Drive-thru Service Delivery, Jon M. Martin
Marketing & Business Strategy: A Relationship Opportunity in Curricula, Jon M. Martin
Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity, Manisha Mathur
Winning off the Field: How Social Media Analytics Measure the Sports Industry, Ryan McGarvey and Peter Titlesbaum
Internationalizing U.S. Master’s Universities: Emerging Opportunities for Marketing Faculty, Lynn W. McGee and Inga Poetzl
Small Business Issue: “how do we avoid the speed trap and not get hit by the speeders?”, Dave McMahon, Stephen M. Rapier, and Michael McCall
Advancing Customer Experience Theory: Five-Way Conversations in Two-Person Customer-Marketer Talk, Carol M. Megehee and Arch G. Woodside
Preliminary Evidence Regarding Marketing’s Role in Environmental Management Theory, Jess Mikeska and Les Carlson
Consumer Attitudes Toward Travel Risks by Regulatory Focus Orientation and Gender, Michael Musante and David Bojanic
Managerial Short-Termism: an Integrative Perspective, Atanas Nikolov
I Love My Team! Factors Leading to a Relationship with a Sports Team., Carly Odom, Jamye Foster, and Melanie Bruce
Chinese MBA Student Attitudes and Perceptions as They Relate to Personal Selling, Charles E. Pettijohn, Melissa S. Burnett, and Linda S. Pettijohn
An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors, Charles E. Pettijohn and Gary R. Holmes
Employee Retention in a Call Center, Angelica Pigman and Perry Haan
Examining Purchase Shares of Private Label-Brands and Consumer Demographics: A Study in the United States and Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, and Paul Trapp
The Reason(s) Small, Private Schools Start Football Programs, Ania I. Rynarzewska and Steven R. McClung
“Are We Having Fun Yet?”: What Factors Influence Senior-Level Managers to Have Fun at Work?, Anthony Scardillo
For One or Many? Recommendation Targeting and Consumer Advice Integration, Michael Sciandra
The Role of Social Identity in Viewer Attitudes and Intentions, Rachel Kavena Secharan, Hillary Greenberg, Juancarlo Villatoro, Princess Brown, and Jaejin Lee
An Assessment of Engagement, Self-Pacing and Learning in a Flipped Marketing Classroom: An Exploratory Study, James R. Shock and Jill K. Maher
Too Nice to be Dominant: How Brand Warmth Impacts Perceptions of Market Dominance, Jennifer L. Stoner and Carlos J. Torelli
Consuming Digital Technologies and Enacting Identities: Mothers in Mundane Daily Life, Meera Venkatraman
Determinants of Ongoing Participation in a Masters-level Sport: The Impact of Internal Attributes and Experiences with the Organization, Nicole S. Vowles, Clayton L. Daughtrey, and Mick Jackowski
The Development of NBA in China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, and James J. Zhang
Modeling the Relationship between Destination Perceived Value and Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, and Pauline Sullivan
Traditional vs. Online Universities: Who Is Using Social Media Marketing?, Lisa Witzig, Joe Spencer, and Katlyn Myers
Community Sport Service Provision, Resident Satisfaction, and Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, and James J. Zhang
