Document Type
Conference Proceeding
Conference Track
Marketing Education/ The Dynamic Business School
Publication Date
2017
Abstract
Business schools and administration curriculum delivery often fail to recognize and leverage the relationship between Marketing Strategy and overall Business Strategy courses regarding course overlap/merger, course scheduling, and/or instruction. Since it is becoming increasingly difficult to find and realize curriculum improvements that well engage students in the wake of scheduling conflicts and enrollment/matriculation challenges, Pfeiffer MHA is, and urges other academic programs to consider as well, embracing the standardization required to leverage these two course subjects in order to realize the academic synergy between them for our students.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Martin, Jon M., "Marketing & Business Strategy: A Relationship Opportunity in Curricula" (2017). Association of Marketing Theory and Practice Proceedings 2017. 22.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2017/22
About the Authors
Dr. Jon M. Martin is an Assistant Professor of Health Administration for Pfeiffer University teaching strategy, marketing, and policy. He holds a PhD in Organization & Management, and has 25 years of operations management experience as a middle manager and executive/VP in the international and private sectors.