AMTP Proceedings 2016
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2016 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2016
Share of Wallet in Loyalty Research: Issues and a Methodology to Address Them, Arthur W. Allaway, Kyoungmi Kim, and David Berkowitz
How to Teach Entrepreneurship: Traditional Lectures versus Experiential Learning, Ismet Anitsal and M. Meral Antisal
A Content Analysis: The Relationship between Sentiment, Gender and Time of Day in eWOM, Katie Bass, Laicelis Haro, Xiaotong Liu, and Jaejin Liu
Academic Integrity in Public and Private Universities: Exploring Faculty Perceptions, 2008-2014, Anne Heineman Batory and Stephen S. Batory
Do Houses Have Brands?, Melanie Eva Bruce
Consumer Warfare: The Effect of Attitude toward One’s Rival on Attitudes toward Defensive Strategies, David J. Burns, Jennifer Hutchins, and Rick Mathisen
The Role of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive!, Sindy Chapa
Business-to-Business Buying Behavior and the Price-Perceived Quality Paradigm, Joseph Chapman and Russell G. Wahlers
Reflections in the Mirror: Women’s Self Comparisons to Mannequins and Peers, Amanda Cohen, Deborah J.C. Brosdahl, K. Annette Burnsed, and Joohyung Park
Naming-rights Sponsorship Outcomes and the Role of Fan Connections to College Campuses and Stadia, Terry Eddy, Brendan Dwyer, and Lamar Reams
“Money worlds” and Well-Being: An Empirical Test of Tatzel’s Model of Consumer Styles Based on Money Dispositions and Materialism with Extension to other Consumer Behavior Variables, Leisa Reinecke Flynn, Ronald E. Goldsmith, and Michael Brusco
An Examination of the Marketing of a Floundering Sport: The Case of Powerboat Racing, Sam Fullerton
Understanding Employer Needs and Expectations from the Perspective of Human Resources, Tulay Girard and Daniela Ngounou
Mavenism, Frugality, and Loyalty, Ronald E. Goldsmith and Leisa Reinecke Flynn
What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, and Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, and James J. Zhang
Changing the World of Higher Education: Creating a Student Capital Management System, Kathleen Houlihan
Flirting Online and the Connection between the Use of Dating Websites and Dating Applications, Kristine Johnson, Olguta Vilceanu, and Manuel C. Pontes
The Invisible Hand and Utility Remain Relevant Influencing Marketing Theory Consumer Behavior, Michael Kleppinger
Seeking Complex Health Services in the Age of Self-referral, Lindsay R.L. Larson and Dora E. Bock
Opportunity Loss and Opportunity Cost: Consequences of Not Attending Class, Michael Latta and Henry Lowenstein
SCM?, Stephen A. LeMay, Dave McMahon, and Jeffery A. Periatt
Marketing Research for Mission-based Thrift Suggests Relationship Marketing Strategy, Jon M. Martin
The Generations and Restaurant Types, Dave McMahon, Stephen Rapier, Michael McCall, and Carol L. Bruneau
Price Bundling Opportunities for the Savannah, GA Market, Mark Mitchell, Gregory Turner, and Dennis Rauch
