Document Type
Conference Proceeding
Conference Track
General Papers
Publication Date
2016
Abstract
The invisible hand continues to influence marketing theory consumer buyer behavior. Utility will continue to be an important element in marketing theory and particularly consumer buyer behavior. Interestingly, consumer behavior is no longer constrained by traditional human behavior. Free markets, unparalleled technological computing power, low costs of capital and access to interpret infinite data sets will continue to fuel consumer buyer behaviors. Global leader’s awareness of market evolution will continue to loosen the choke hold via taxation, subsidy, and oppression expanding reach of all goods and services within the global economy.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Kleppinger, Michael, "The Invisible Hand and Utility Remain Relevant Influencing Marketing Theory Consumer Behavior" (2016). Association of Marketing Theory and Practice Proceedings 2016. 35.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2016/35
About the Authors
A devoted husband and father, Michael T. Kleppinger started his professional career as a member of the United States Air Force specializing in signal intelligence. Air Force assignments included intelligence operations in Europe as well as the National Security Agency at Fort Meade throughout the end of the cold war and removal of the Berlin Wall. Mike earned a Bachelor of Science in Business Administration degree from North Carolina Wesleyan College, a Masters of Business Administration degree from Campbell University, and is currently authoring his dissertation for completion of a PhD in Marketing from Capella University. His career has included executive management responsibilities in multiple disciplines to include; Marketing, Business Development, Strategic Account Development, Sales, Product and Project Management, as well as Operational Delivery. His prior responsibilities included the development, delivery, and servicing of Material Handling Equipment at Bell & Howell as well as Integrated Justice and Homeland Security software development at VisionAIR. He also led strategic investment thesis authorship of multiple private equity mergers and acquisitions via global market development assignments while at The GSI Group, Inclinix, and Quintiles. This experience crossed several major industries to include; global agriculture infrastructure manufacturing, clinical research, and the life sciences vertical markets. His vast executive leadership experiences in global commerce, market development, distribution channel enhancement, and strategic planning have generated significant returns to the private equity & stakeholders. Mike been privileged to lead global teams of sales and marketing professionals to multiple billion dollars revenue target annual attainment. He is currently serving as the Senior Vice President of Business Development at INC Research, a publically traded Contract Research Organization serving the pharmaceutical and drug development sector.