Document Type
Conference Proceeding
Conference Track
Supply Chain Management/ International Marketing/ Business to Business Marketing
Publication Date
2016
Abstract
Supply chain management remains a young field, one that has struggled to define itself in the most literal sense. This research looks at some of the most available definitions of supply chain management, analyzes their content, and explains the essence of the definitional problem. It does not attempt to define supply chain management--that would be a bit like driving onto a crowded road while complaining about the traffic--but it does attempt to lay out the path or paths that need to be followed to arrive at a consensus definition.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
LeMay, Stephen A.; McMahon, Dave; and Periatt, Jeffery A., "SCM?" (2016). Association of Marketing Theory and Practice Proceedings 2016. 28.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2016/28
