AMTP Proceedings 2016
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2016 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2016
The Influence of Religion on the Marketing Concept: A Case of Halal Culture, Soleman Mozammel and Perry Haan
The Impact of Shadowing within a University Sales Program, Linda G. Mullen and Lindsay R.L. Larson
From Ethical to Sustainable Consumption: An Exploratory Study of Students' Familiarity with Mindful Consumption, Julie M. Pharr
Re-branding: The Case of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, and Ronald Dick
Impact of Personal Beliefs in Business-to-Business Buyer Decisions, Doreen Sams, Joe Schwartz, and Ron Smith
Information’s Role in Supply Chain Integration Efforts of the Indian Manufacturing Firm Under Environmental Uncertainty: The Supply Chain Flexibility Impact, Katrina Savitskie, Sandipan Sen, and Sampath Ranganathan
Determining the Influence of Electronic Messages on Consumer Behavior Based on Perceived Source Trust and Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, and Sindy Chapa
Determining the Influence of Electronic Messages on Consumer Behavior Based on Perceived Source Trust and Credibility, Mackenzie Sawyer, Nick Sellers, Rhett Coleman, and Jaejin Lee
Television Viewership Among Millennials: An Analysis of Millennials Usage and Preferences of On-Demand & Broadcast Television Services, Summer Shelton, Nicholas McKaig, and Cristian Gonzalez Mendez
Mobile Payment Adoption in India: Role of Attitude and Risks, Mona Sinha, Rajan Saxena, and Hufrish Majra
Online and In-Store Compulsive Buying Among Metrosexuals and Other Male Consumers, Michael Lee Thomas, Luther Trey Denton III, Lindsay R. Larson, and Kathleen Gruben
Emotions Involved in Shopping at the Airport, Alexis Tymkiw and Jamye Foster
Perceived Believability of Televised Green Advertising, Linda Jo Warren
Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, and Katlyn Myers
