AMTP Proceedings 2015
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2015 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2015
Student Expectations versus Faculty Perceptions of Online Programs, Melek Meral Meral Anitsal and Ismet Anitsal
Perceptions of Social Media and Online Shopping: A Comparison of Chinese and USA College Students, Anne H. Batory, Stephen S. Batory, Kathleen Houlihan, and Ge Xiao
Larger Beyond Amateurism: The Rebranding of Major College Athletics, Dallas Branch Jr., Olin L. Adams, and Marie Kraska
Metaphorical Linkages Between Sports Properties and Sponsors, Carol L. Bruneau
Consumer Ethics: A Cross-National Study, David J. Burns, Pola B. Gupta, and Günter Buerke
Global and Cross-Cultural Innovation, Elizabeth Cruickshank and Perry Haan
Transforming a University Athletic Brand: Success to Failure A Case Study, Ronald Dick
Marketing Business Incubators and Accelerators: A Profile of Centers in the Southeast United States, Renee Fontenot and Rick Mathisen
Effective Use of Social Media in Creating Brand Engagement, Jamye Foster, Gary Daniel Futrell, and Laura Hunt
An Assessment of Business Ethics in a Technology-Driven Environment: Consumer Attitudes Germane to an Emerging Array of Strategic Initiatives, Sam Fullerton and Larry Neale
An Assessment of Consumers’ Perceptions of the Effectiveness of Emerging Technology-Based Marketing Strategies, Sam Fullerton, Larry G. Neale, and Tammy McCullough
Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos, Tulay Girard, Melek Meral Meral Anitsal, and Ismet Anitsal
"Hi, My Name is Pat and I Am Both an Extravert and a Market Maven”: an Update and Extension of Research on Market Mavenism and the Big Five Personality Scale, Ronald E. Goldsmith and Leisa Reinecke Flynn
A Test of the Effects of Covert Marketing: Should Marketers Proceed with Caution?, Sarah B. Gordon and Julia E. Blose
Managing the Brand Life Cycle, James S. Gould and Janet Loren
An Exploratory Investigation of Aspirational Consumption at the Bottom of the Pyramid, Shruti Gupta and Pratish Srivastav
Is It Interrupted Time Series or Just a Simple Dummy Variable?, Craig G. Harms
An Investigation into the Impact of Advertising, Intangible Assets, and Goodwill, on Investor Holding Period Returns in the Retailing Industry, Richard A. Heiens, Robert T. Leach, Paul D. Newsom, and Leanne C. McGrath
Examining Inter-Relationship among Atmospherics, Emotion, and Behavioral Intention: Moderating Effects of Level of Team Identification and Gender, William W. Jang, Brian H. Yim, and Kevin K. Byon
In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US (Dec 2012), Kristine Johnson and Manuel C. Pontes
Social Media Marketing Use in Georgia’s Institutions of Higher Education, James Kelly, Lindsay R. Larson, and Trey Denton
Equestrian Marketing, Alexaandra Kemp-Thompson and Perry Haan
Gender Differences in Assurance of Learning in a Marketing Strategy Capstone Course: An Exploration, Michael Latta and Albert J. Taylor
Job Satisfaction and Driver Turnover: a Brief History of a Supply Chain Research Theme, Stephen LeMay, Dave McMahon, Jeffery A. Periatt, and Rose Opengart
Individualism vs. Collectivism and Masculinity vs. Femininity's Effect on Brand Loyalty among Diverse Consumers in the United States, Neleen Leslie
