Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos

Authors

Tulay Girard, Pennsylvania State University - AltoonaFollow
Melek Meral Meral Anitsal, Tennessee Tech UniversityFollow
Ismet Anitsal, Missouri State University - SpringfieldFollow

Document Type

Conference Proceeding

Conference Track

General Papers

Publication Date

2015

DOI

10.20429/amtp.2015.36

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Girard, Tulay; Anitsal, Melek Meral Meral; and Anitsal, Ismet, "Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos" (2015). Association of Marketing Theory & Practice Proceedings 2015. 36.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2015/36