Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos

Authors

• Tulay Girard, Pennsylvania State University - AltoonaFollow
• Melek Meral Meral Anitsal, Tennessee Tech UniversityFollow
• Ismet Anitsal, Missouri State University - SpringfieldFollow

Document Type

Conference Proceeding

Conference Track

General Papers

Publication Date

2015

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

DOI

10.20429/amtp.2015.36

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Girard, Tulay; Anitsal, Melek Meral Meral; and Anitsal, Ismet, "Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos" (2015). AMTP Proceedings 2015. 36.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2015/36