AMTP Proceedings 2015
Consumer Ethics: A Cross-National Study
Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2015
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
Cultural differences present a serious challenge to organizations involved in cross-national activities. A specific challenge concerns differing perspectives of what constitutes ethical or acceptable decisions and practices. A facet of ethical perceptions which have not received much research attention is consumer ethics. This study examines the consumer ethics of university students from two nations (Germany and the U.S.) at the same level of development. The results indicate that students attending universities in Germany may hold lower ethical views of questionable consumer behaviors than their counterparts in the U.S. Conclusions are drawn and implications are explored.
DOI
10.20429/amtp.2015.15
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Burns, David J.; Gupta, Pola B.; and Buerke, Günter, "Consumer Ethics: A Cross-National Study" (2015). AMTP Proceedings 2015. 15.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2015/15
