AMTP Proceedings 2014
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2014 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2014
Consumer Empowerment: The Framework, Sanam Akhavannasab, Danilo C. Dantas, and Sylvain Senecal
Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes, Clinton Amos, Gary R. Holmes, and Anthony T. Allred
Business Faculty Perceptions: Exploring the Underlying Factors of Ethics as a Core Institutional Value, Anne H. Batory, Stephen S. Batory, and Grace Xiao
Developing and Reassessment of Consumer Based Brand Equity Model in Sport (case study of soccer clubs in Iranian premier league), Mahdi Bigdely, Habib Honari, Rahman Aqayi, and Mahdi Aghazadeh
Monetizing Social Media in the Sport Industry--Or Not?, Dallas Branch Jr. and Jason Falls
Consumer Alienation: Relationships with Marketplace Interaction Styles, David J. Burns
Adjuncts and Institutional and College Mission: Maintaining Distinctives in an Era of Part-Time Faculty, David J. Burns, Yvonne Smith, and Keith Starcher
The Impact of Multi-Dimensional Sport Service Quality on Game Attendance Associated with Professional Sports: A Case of Major League Baseball Spectator, Kevin K. Byon, Younghwan Choi, and Brian H. Yim
An Exploratory Research on the Use of Social Media, Raven Clark, Melek Meral Anitsal, and Ismet Anitsal
Building an Innovation Strategy, Elizabeth Cruickshank and Perry Haan
Are QR codes here to stay or are they a thing of the past?, Monica B. Fine
Introducing the Super Consumer, Leisa Reinecke Flynn and Ronald E. Goldsmith
Communiversities: A Unique Outreach Opportunity for Business Schools, Renee Fontenot and Richard E. Mathisen
Exploring the Use of Managerial Intuition in Retail Site Selection Decisions, Kendra Fowler
Online Service Benefits’ Impact on Relationship Strength, Quality, & Continuation Intention, Kendra Fowler and Eileen Bridges
Sports Events Attended by Americans: What and Why?, Sam Fullerton, Tammy McCullough, and Larry G. Neale
Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton, Tammy McCullough, Robert Twells, and Carol L. Bruneau
Influence of Relationship Marketing Underpinnings on Egyptian Hotel Customer's Satisfaction and Loyalty, Ahmed I. Ghoneim and Amira S. Ahmed
Social Media in the Financial Services Industry, Nathaniel Gibbs and Perry Haan
A Survey of Employer Needs and Expectations from Business Programs at Higher Education Institutions, Tulay Girard and Krissa Weyant
Personal Selling: A Humanist Perspective, William R. Gruver and Timothy W. Sweeney
Consumer Personality and Small Business Brand Loyalty, Perry Haan and Annette M. Wolf
The Impact of Social Media On The Advertising Competitiveness Of Small Businesses, Cale Robert Hall
Are We Really Going Green Part Three, Craig G. Harms
A Student Inventory Simulation Evaluating Changing Demand Variation and Customer Service, Craig G. Harms
