Document Type
Conference Proceeding
Conference Track
Sport Marketing
Publication Date
2014
Abstract
The main purpose of this study was to develop a valid and reliable model for evaluation of brand equity in sport teams in Iran. In this research, considering the importance and vital role of brand equity in sport teams and infancy of brand equity topic, Ross (2008) model of spectator based brand equity in sport was reassessed and after evaluating it, new Spectator Based Brand Equity in Sport model was proposed of sport teams Iran.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Bigdely, Mahdi; Honari, Habib; Aqayi, Rahman; and Aghazadeh, Mahdi, "Developing and Reassessment of Consumer Based Brand Equity Model in Sport (case study of soccer clubs in Iranian premier league)" (2014). Association of Marketing Theory and Practice Proceedings 2014. 38.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2014/38
About the Authors
Mahdi Bigdely MA of sport Management from Allameh Tabataba'i University; has worked in National Olympic Academy of I.R.IRAN for 3 years and has performed as sport deputy in Enghelab sport complex, the most prestigious complex in Iran. He has been an ex-world champion in wrestling FS and has published more than 10 papers in conferences and journal.
Habib Honari PhD, associate professor and president of sport faculty of Allameh Tabataba'i University, has been appointed as research deputy of Iranian Institute of Sport Sciences and has published more than 60 papers in peer reviewed journals and much more in conferences.