AMTP Proceedings 2014
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2014 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2014
The Impact of Soccer Regulations on European Soccer Organizations’ Marketing Tactics, Halee Harrison and Marko Grünhagen
Processing Popup Ads and Print Ads: A Comparative Study between American, Brazilian, and Argentinean Consumers, Gary H. Kritz and Hector R. Lozada
Threatening Products and Threats to the Social Contract in Consumer Review Forums, Lindsay Larson and Luther T. Denton
Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011, Lindsay Larson, Luther T. Denton, and Anni Rainio
Do We Have Zero Privacy in Transportation? An Exploratory Study of Video Surveillance Systems, Michael Latta
Brand Engagement in Self Concept (BESC) among Millennials in the United States, Neleen Leslie and Jaejin Lee
Tech Readiness Optimism: Examining Its Significance in the Behavioral Intent to Use SSTs, Jon M. Martin
The Transformation of the Supply Chain Manager, Dave McMahon, Stephen A. LeMay, and Jeffery A. Periatt
Sports Fantasy Camps: Opportunities for AMTP Members, Mark Mitchell and Gregory Turner
What Can Business Leaders Learn from Medical Misdiagnoses?, Mary F. Mobley, Micheal C. Mobley, James Grayson, and Peter Basciano
The Influence of Descriptive Norms on Investment Risk, William J. Montford and Ronald E. Goldsmith
Exploring Hotel Website Effectiveness by Hotel Class, Michael Musante
Tolerance of Noise in the University Library, Harold Ogden, Hammaad Subhani, Lydia Schreier, and Marie DeYoung
How does Sarah McLachlan make me donate to the SPCA? Emotional Intelligence and Emotionally Laden Persuasive Appeals, Rose Opengart and Michael McCall
Attribute Categorization and Layering Effects on Product Design Evaluations, Timucin Ozcan
Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space, Brian T. Parker
Investigating Consumer Perceptions of Purchase Shares for Private-Label Brands and Demographics: A Study of the Great Value Brand, Musa Pinar, Paul Trapp, and Tulay Girard
Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses, Crystal Southall and Richard M. Southall
Moderating Effects of Service Guarantee, Service Relationship, and Perceived-risk on Customer Satisfaction, Kungpo Tao
Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach, Omer Topaloglu and Robert E. McDonald
Market Orientation: Do Schools Care?, Trang Phuc Tran and Joan Hubbard
Rugby as a Growth Model for College Marketing, Nicolas P.E Whitrow, Justin M. Hickey, James W. Satterfield, and Michael G. Godfrey
Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions, Lisa Witzig, Joe Spencer, and Nikole Maki
Structural Relationship among Loss Aversion, Emotion, and Sport Consumption: The Case of NCAA Men’s Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, and Thomas A. Baker
Information Disclosure on a Chinese Social Media Platform, Lixuan Zhang, Clinton Amos, Iryna Pentina, and BJ Blackwood
