Document Type
Conference Proceeding
Conference Track
Sport Marketing
Publication Date
2014
Abstract
A sample of 956 consumers who had attended a spectator sports event provided insight into what sport they last witnessed as part of the live audience. The data were collected in a major market with all four North American leagues plus major and mid-major collegiate sports and an abundance of minor league and other recreational sports. The respondents also identified the primary motive for attending. They also provided their age and gender. The results identified 41 different sports and 34 unique motives for attending. Age and gender were shown to be related to several, but far from all, of the motives.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Fullerton, Sam; McCullough, Tammy; and Neale, Larry G., "Sports Events Attended by Americans: What and Why?" (2014). Association of Marketing Theory and Practice Proceedings 2014. 41.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2014/41
