Personal Selling: A Humanist Perspective

Authors

William R. Gruver, Bucknell University
Timothy W. Sweeney, Bucknell University

Document Type

Conference Proceeding

Conference Track

Sales Promotion/ Retailing

Publication Date

2014

Abstract

Association of Marketing Theory and Practice Proceedings 2014,

About the Authors

William R. Gruver and Timothy W. Sweeney are professors at Bucknell University in Lewisburg, PA. Professor Gruver received his MBA from Columbia University and currently holds the Howard I. Scott Chair in Global Commerce, Strategy and Leadership. Previously, he was a general partner at Goldman, Sachs & Co. Dr. Sweeney received his PhD from The Pennsylvania State University. Previously, he was the chair of the Management Department at Bucknell and the Dean of the St. Bonaventure University School of Business.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Recommended Citation

Gruver, William R. and Sweeney, Timothy W., "Personal Selling: A Humanist Perspective" (2014). Association of Marketing Theory and Practice Proceedings 2014. 28.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2014/28