AMTP Proceedings 2014
Document Type
Conference Proceeding
Conference Track
Sales Promotion/ Retailing
Publication Date
2014
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
Association of Marketing Theory and Practice Proceedings 2014,
DOI
10.20429/amtp.2014.28
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Gruver, William R. and Sweeney, Timothy W., "Personal Selling: A Humanist Perspective" (2014). AMTP Proceedings 2014. 28.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2014/28
About the Authors
William R. Gruver and Timothy W. Sweeney are professors at Bucknell University in Lewisburg, PA. Professor Gruver received his MBA from Columbia University and currently holds the Howard I. Scott Chair in Global Commerce, Strategy and Leadership. Previously, he was a general partner at Goldman, Sachs & Co. Dr. Sweeney received his PhD from The Pennsylvania State University. Previously, he was the chair of the Management Department at Bucknell and the Dean of the St. Bonaventure University School of Business.