Association of Marketing Theory and Practice Proceedings 2014

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

The AMTP Proceedings for 2014 are archived in this collection. The abstract or full paper is included with each record as provided by the AMTP Proceedings editors.

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Submissions from 2014

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Consumer Empowerment: The Framework, Sanam Akhavannasab, Danilo C. Dantas, and Sylvain Senecal

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Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes, Clinton Amos, Gary R. Holmes, and Anthony T. Allred

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Business Faculty Perceptions: Exploring the Underlying Factors of Ethics as a Core Institutional Value, Anne H. Batory, Stephen S. Batory, and Grace Xiao

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Developing and Reassessment of Consumer Based Brand Equity Model in Sport (case study of soccer clubs in Iranian premier league), Mahdi Bigdely, Habib Honari, Rahman Aqayi, and Mahdi Aghazadeh

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Monetizing Social Media in the Sport Industry--Or Not?, Dallas Branch Jr. and Jason Falls

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Consumer Alienation: Relationships with Marketplace Interaction Styles, David J. Burns

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Adjuncts and Institutional and College Mission: Maintaining Distinctives in an Era of Part-Time Faculty, David J. Burns, Yvonne Smith, and Keith Starcher

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The Impact of Multi-Dimensional Sport Service Quality on Game Attendance Associated with Professional Sports: A Case of Major League Baseball Spectator, Kevin K. Byon, Younghwan Choi, and Brian H. Yim

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An Exploratory Research on the Use of Social Media, Raven Clark, M Meral Anitsal, and Ismet Anitsal

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Building an Innovation Strategy, Elizabeth Cruickshank and Perry Haan

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Are QR codes here to stay or are they a thing of the past?, Monica B. Fine

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Introducing the Super Consumer, Leisa Reinecke Flynn and Ronald E. Goldsmith

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Communiversities: A Unique Outreach Opportunity for Business Schools, Renee Fontenot and Richard E. Mathisen

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Exploring the Use of Managerial Intuition in Retail Site Selection Decisions, Kendra Fowler

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Online Service Benefits’ Impact on Relationship Strength, Quality, & Continuation Intention, Kendra Fowler and Eileen Bridges

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Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton

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Sports Events Attended by Americans: What and Why?, Sam Fullerton, Tammy McCullough, and Larry G. Neale

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Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton, Tammy McCullough, Robert Twells, and Carol L. Bruneau

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Influence of Relationship Marketing Underpinnings on Egyptian Hotel Customer's Satisfaction and Loyalty, Ahmed I. Ghoneim and Amira S. Ahmed

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Social Media in the Financial Services Industry, Nathaniel Gibbs and Perry Haan

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A Survey of Employer Needs and Expectations from Business Programs at Higher Education Institutions, Tulay Girard and Krissa Weyant

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Personal Selling: A Humanist Perspective, William R. Gruver and Timothy W. Sweeney

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Consumer Personality and Small Business Brand Loyalty, Perry Haan and Annette M. Wolf

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The Impact of Social Media On The Advertising Competitiveness Of Small Businesses, Cale Robert Hall

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Are We Really Going Green Part Three, Craig G. Harms

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A Student Inventory Simulation Evaluating Changing Demand Variation and Customer Service, Craig G. Harms

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The Impact of Soccer Regulations on European Soccer Organizations’ Marketing Tactics, Halee Harrison and Marko Grünhagen

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Processing Popup Ads and Print Ads: A Comparative Study between American, Brazilian, and Argentinean Consumers, Gary H. Kritz and Hector R. Lozada

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Threatening Products and Threats to the Social Contract in Consumer Review Forums, Lindsay Larson and Luther T. Denton

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Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011, Lindsay Larson, Luther T. Denton, and Anni Rainio

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Do We Have Zero Privacy in Transportation? An Exploratory Study of Video Surveillance Systems, Michael Latta

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Brand Engagement in Self Concept (BESC) among Millennials in the United States, Neleen Leslie and Jaejin Lee

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Tech Readiness Optimism: Examining Its Significance in the Behavioral Intent to Use SSTs, Jon M. Martin

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The Transformation of the Supply Chain Manager, Dave McMahon, Stephen A. LeMay, and Jeffery A. Periatt

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Sports Fantasy Camps: Opportunities for AMTP Members, Mark Mitchell and Gregory Turner

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What Can Business Leaders Learn from Medical Misdiagnoses?, Mary F. Mobley, Micheal C. Mobley, James Grayson, and Peter Basciano

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The Influence of Descriptive Norms on Investment Risk, William J. Montford and Ronald E. Goldsmith

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Exploring Hotel Website Effectiveness by Hotel Class, Michael Musante

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Tolerance of Noise in the University Library, Harold Ogden, Hammaad Subhani, Lydia Schreier, and Marie DeYoung

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How does Sarah McLachlan make me donate to the SPCA? Emotional Intelligence and Emotionally Laden Persuasive Appeals, Rose Opengart and Michael McCall

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Attribute Categorization and Layering Effects on Product Design Evaluations, Timucin Ozcan

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Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space, Brian T. Parker

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Investigating Consumer Perceptions of Purchase Shares for Private-Label Brands and Demographics: A Study of the Great Value Brand, Musa Pinar, Paul Trapp, and Tulay Girard

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Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses, Crystal Southall and Richard M. Southall

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Moderating Effects of Service Guarantee, Service Relationship, and Perceived-risk on Customer Satisfaction, Kungpo Tao

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Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach, Omer Topaloglu and Robert E. McDonald

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Market Orientation: Do Schools Care?, Trang Phuc Tran and Joan Hubbard

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Rugby as a Growth Model for College Marketing, Nicolas P.E Whitrow, Justin M. Hickey, James W. Satterfield, and Michael G. Godfrey

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Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions, Lisa Witzig, Joe Spencer, and Nikole Maki

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Structural Relationship among Loss Aversion, Emotion, and Sport Consumption: The Case of NCAA Men’s Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, and Thomas A. Baker

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Information Disclosure on a Chinese Social Media Platform, Lixuan Zhang, Clinton Amos, Iryna Pentina, and BJ Blackwood