ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings for 2014 are archived in this collection. The abstract or full paper is included with each record as provided by the AMTP Proceedings editors.
Submissions from 2014
Consumer Empowerment: The Framework, Sanam Akhavannasab, Danilo C. Dantas, and Sylvain Senecal
Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes, Clinton Amos, Gary R. Holmes, and Anthony T. Allred
Business Faculty Perceptions: Exploring the Underlying Factors of Ethics as a Core Institutional Value, Anne H. Batory, Stephen S. Batory, and Grace Xiao
Developing and Reassessment of Consumer Based Brand Equity Model in Sport (case study of soccer clubs in Iranian premier league), Mahdi Bigdely, Habib Honari, Rahman Aqayi, and Mahdi Aghazadeh
Monetizing Social Media in the Sport Industry--Or Not?, Dallas Branch Jr. and Jason Falls
Consumer Alienation: Relationships with Marketplace Interaction Styles, David J. Burns
Adjuncts and Institutional and College Mission: Maintaining Distinctives in an Era of Part-Time Faculty, David J. Burns, Yvonne Smith, and Keith Starcher
The Impact of Multi-Dimensional Sport Service Quality on Game Attendance Associated with Professional Sports: A Case of Major League Baseball Spectator, Kevin K. Byon, Younghwan Choi, and Brian H. Yim
An Exploratory Research on the Use of Social Media, Raven Clark, Melek Meral Anitsal, and Ismet Anitsal
Building an Innovation Strategy, Elizabeth Cruickshank and Perry Haan
Are QR codes here to stay or are they a thing of the past?, Monica B. Fine
Introducing the Super Consumer, Leisa Reinecke Flynn and Ronald E. Goldsmith
Communiversities: A Unique Outreach Opportunity for Business Schools, Renee Fontenot and Richard E. Mathisen
Exploring the Use of Managerial Intuition in Retail Site Selection Decisions, Kendra Fowler
Online Service Benefits’ Impact on Relationship Strength, Quality, & Continuation Intention, Kendra Fowler and Eileen Bridges
Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton
Sports Events Attended by Americans: What and Why?, Sam Fullerton, Tammy McCullough, and Larry G. Neale
Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton, Tammy McCullough, Robert Twells, and Carol L. Bruneau
Influence of Relationship Marketing Underpinnings on Egyptian Hotel Customer's Satisfaction and Loyalty, Ahmed I. Ghoneim and Amira S. Ahmed
Social Media in the Financial Services Industry, Nathaniel Gibbs and Perry Haan
A Survey of Employer Needs and Expectations from Business Programs at Higher Education Institutions, Tulay Girard and Krissa Weyant
Personal Selling: A Humanist Perspective, William R. Gruver and Timothy W. Sweeney
Consumer Personality and Small Business Brand Loyalty, Perry Haan and Annette M. Wolf
The Impact of Social Media On The Advertising Competitiveness Of Small Businesses, Cale Robert Hall
Are We Really Going Green Part Three, Craig G. Harms
A Student Inventory Simulation Evaluating Changing Demand Variation and Customer Service, Craig G. Harms
The Impact of Soccer Regulations on European Soccer Organizations’ Marketing Tactics, Halee Harrison and Marko Grünhagen
Processing Popup Ads and Print Ads: A Comparative Study between American, Brazilian, and Argentinean Consumers, Gary H. Kritz and Hector R. Lozada
Threatening Products and Threats to the Social Contract in Consumer Review Forums, Lindsay Larson and Luther T. Denton
Is Environmental Concern in Advertising Related to the State of the Economy? An Exploratory Study from the Wall Street Journal 2007-2011, Lindsay Larson, Luther T. Denton, and Anni Rainio
Do We Have Zero Privacy in Transportation? An Exploratory Study of Video Surveillance Systems, Michael Latta
Brand Engagement in Self Concept (BESC) among Millennials in the United States, Neleen Leslie and Jaejin Lee
Tech Readiness Optimism: Examining Its Significance in the Behavioral Intent to Use SSTs, Jon M. Martin
The Transformation of the Supply Chain Manager, Dave McMahon, Stephen A. LeMay, and Jeffery A. Periatt
Sports Fantasy Camps: Opportunities for AMTP Members, Mark Mitchell and Gregory Turner
What Can Business Leaders Learn from Medical Misdiagnoses?, Mary F. Mobley, Micheal C. Mobley, James Grayson, and Peter Basciano
The Influence of Descriptive Norms on Investment Risk, William J. Montford and Ronald E. Goldsmith
Exploring Hotel Website Effectiveness by Hotel Class, Michael Musante
Tolerance of Noise in the University Library, Harold Ogden, Hammaad Subhani, Lydia Schreier, and Marie DeYoung
How does Sarah McLachlan make me donate to the SPCA? Emotional Intelligence and Emotionally Laden Persuasive Appeals, Rose Opengart and Michael McCall
Attribute Categorization and Layering Effects on Product Design Evaluations, Timucin Ozcan
Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space, Brian T. Parker
Investigating Consumer Perceptions of Purchase Shares for Private-Label Brands and Demographics: A Study of the Great Value Brand, Musa Pinar, Paul Trapp, and Tulay Girard
Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses, Crystal Southall and Richard M. Southall
Moderating Effects of Service Guarantee, Service Relationship, and Perceived-risk on Customer Satisfaction, Kungpo Tao
Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach, Omer Topaloglu and Robert E. McDonald
Market Orientation: Do Schools Care?, Trang Phuc Tran and Joan Hubbard
Rugby as a Growth Model for College Marketing, Nicolas P.E Whitrow, Justin M. Hickey, James W. Satterfield, and Michael G. Godfrey
Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions, Lisa Witzig, Joe Spencer, and Nikole Maki
Structural Relationship among Loss Aversion, Emotion, and Sport Consumption: The Case of NCAA Men’s Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, and Thomas A. Baker
Information Disclosure on a Chinese Social Media Platform, Lixuan Zhang, Clinton Amos, Iryna Pentina, and BJ Blackwood
