AMTP Proceedings 2013
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2013 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2013
Utilizing Relationship Marketing and Partnership Development as Critical Elements for Developing and Transforming Leadership Programs and Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, and Carrie A. Blair
Gerald Sandusky and Penn State Child Sex-Abuse Scandal: A case of administrative non-action leading to a severe crisis., Ania Izabela Rynarzewska
Internal Communication as a Tool for Stakeholder-Organization Identification, Ania Izabela Rynarzewska
Transforming the Simple Moving Average Forecasting Technique into a Judgmental Bootstrapping Approach, Usama A. Saleh and Gamal Haikal
Attributes, Ethical Attitudes and Behaviors of Tax Evaders in a Permissive Collection Society, Yusuf M. Sidani, Abdul Jalil Ghanem, and Mohammed Y. A. Rawwas
Is Fantasy Football’s Popularity Decreasing Fan Attendance? : A Social Identity Perspective, Stefan Sleep
A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits, Joe Spencer, Lisa Witzig, and Marcella Gallegos
Rethinking: The Understanding of Learning and Assessment in the Millennial Generation, Joseph R. Stasio Jr.
Cognitive Dissonance and Online World of Mouth, Kungpo Tao and Yan Jin
The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay Larson, and Linda G. Mullen
Learn What the Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, and Ronald Dick
Effects of Market Orientation on University Brand Equity, Trang Phuc Tran and Charles Blankson
National Brands or Private Brands? A Regulatory Focus Perspective, Trang Phuc Tran and Joan Hubbard
How a Small Rural University Can Effectively Approach High School Students?, Jianfeng Wang, Liza Jussiaume, Arnaud Jaquier, Yasmine Fofana, Chuck Compton, James Davis, and Stephanie Walker
Teaching Marketing Science With Sensitivity Analysis, Samuel Wathen and Michael Latta
Online Learning: Best Practices and Online Technologies, Anita H. Whiting
Putting On A Happy Face: How Emotional Labor Impacts Frontline Service Employees, Anita H. Whiting
Content and Design Characteristics of Chinese Corporate Homepages, Lixuan Zhang, Sufen Tian, and Patti Miles
