Document Type
Conference Proceeding
Conference Track
Marketing Education/ The Dynamic Business School
Publication Date
2013
Abstract
This paper utilizes some of the same literature of relationship marketing and partnership building as previous AMTP papers but applies these variables within the context of developing and transforming leadership programs and courses offered to undergraduate students. More specifically, the focus of this paper is on required and elective courses that are components of a leadership program including leadership and management development and human resource management. In addition, a most innovative noncurricular or extra-mural model program for leadership development that has already been replicated within another discipline on campus will also be examined as to its value added. Their use can be readily viewed as Best Practice based on both the theory of leadership, the authors’ 75 + years of teaching/training and mentoring of business, academic, and government leaders, and the insight of CEOs, colleagues, donors, and alumni partners involved with these courses and/or programs.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Rudd, Howard F. Jr.; Kent, Thomas; and Blair, Carrie A., "Utilizing Relationship Marketing and Partnership Development as Critical Elements for Developing and Transforming Leadership Programs and Courses: Best Practice" (2013). Association of Marketing Theory and Practice Proceedings 2013. 34.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2013/34
About the Authors
Howard Rudd received his Ph.D. in Management from Texas Tech University. He is the Founding Dean/Dean Emeritus and the Bank of America Teaching Professor at the College of Charleston and he also team teaches Entrepreneurial Leadership.
Tom Kent received his Ph.D. in Organizational Psychology from Case Western Reserve University. He is a Professor of Management and is currently Department Chair of the Department of Management and Entrepreneurship at the College of Charleston.
Carrie A. Blair received her Ph.D. in 2008 from the University of Tennessee. She is an Assistant Professor of Management in the Department of Management and Entrepreneurship at the College of Charleston and Director of the Schottland Scholars Program.