AMTP Proceedings 2013
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2013 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2013
Extended Consumer-Brand Relationship Theory, May Aung, Kapil Gurbani, and Samuel Hip Seng Lei
Understanding Online Brand Communities: Netnographic Study of Apple iPhone Consumers, May Aung, Keija Wu, Laila Rohani, and Khalil Rohani
Brand Equity and Brand Equity Scale Developments: A Literature Review, Sally Baalbaki
Innovation and Entrepreneurial Ventures in Sport: Branding Athletes through use of New Media and Technology, Khalid Ballouli, John Grady, and Brandon Brown
A Comparison of Faculty Perceptions of Academic Integrity in Private and Public Universities, Anne H. Batory and Stephen S. Batory
The Inmates Are Running the Asylum: The Role of a Consumer Mentality in Higher Education and Exploring How it Can be Overcome, Stephen S. Batory, Anne Heineman Batory, David J. Burns, John Lanasa, and Randy Stuart
The Role of Empathy in the Benefits Sought from Volunteering, David J. Burns
Influence of Social Motivations on Spectator Consumption Behavior of a Formula One Grand Prix Event, Kevin K. Byon, Suk-kyu Kim, Jae-gu Yu, James J. Zhang, and Chong Kim
Delivering Quality Customer Service: the Interactive Effects of Employee Job Resourcefulness and Organizational Support, Shawn F. Clouse, Simona Stan, and Nader H. Shooshtari
Soccer Marketing in the United States, Brian Crow, Dennis Phillips, Dallas Branch, and Greg Hutton
Using Client Based Projects (CBSs) in MBA Marketing Programs to Bridge the Gap between Theory and Practice, Lynn C. Dailey
Using SmartPls in Online Loyalty Assessment, Ali Dehghan and John Duggar
The Effects of a Disaster’s Onset on the Humanitarian Aid Supply Chain, Micheal J. P. Dwyer
The Face of Fakes: U.S. Consumers and Counterfeit Fashion Products, Karen Edwards and Jason Carpenter
The Factors that Influence Merchants’ Likeliness to Continue Business: A Study of Georgetown, South Carolina, Monica B. Fine and Paul Clark
Online vs. Face-to-Face Learners: An Exploratory Segmentation of the Student Market, Renée J. Fontenot, Richard Mathisen, Susan Carley, and Randy Stuart
American Marketing Students’ Attitudes towards Online Classes, Sam Fullerton
An Examination of the Segmentation Typologies Articulated in the Spectator and Participation Sports Marketing Literature, Sam Fullerton, Tammy McCullough, and Carol L. Bruneau
Relationships of Brand Awareness, Logo Associations and Prior Shopping Experience: A Pre-test Study, Tulay Girard, M. Meral Anitsal, Ismet Anitsal, and ZhenYe Zhang
The Relationship Between Investments in Intangible Resources and Liquidation for Financially Distressed Firms, Richard A. Heiens, Robert T. Leach, and Paul D. Newsom
Influence of Atypical Choices by Dissociative and Aspirational Reference Groups on Preferences of Consumers Varying on Social Comparison Proneness, Magdoleen Ierlan
Effectiveness of Green Olympic Initiatives on Reasons Affecting Residents’ Actions to Support the Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, and Daniel P. Connaughton
Attitude versus Involvement: Predicting Ethically and Socially Responsible Consumption Behavior, Sacha Joseph-Mathews and Nicole Bieak-Kreidler
Failure in rural entrepreneurial marketing: The OTOP case in Thailand, Edward Kasabov and Pitchaya Panupattanapong
Marketing Research is Power in Negotiations to Sell a Small Business, Michael Latta
