AMTP Proceedings 2013
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2013 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2013
Examining Organizational Justice in the Context of LMX and the Effect of LMX on Trust and Job Performance, Yong-Ki Lee, Sally Kim, Mun-Hyun Son, and Min-Seong Kim
Ethnicity’s Effect on Brand Loyalty among American Consumers, Neelen Leslie and Felipe Korzenny
Digital Word-of-Mouth and the Gender Implications, Deborah H. Lester, Andrew M. Forman, Dolly D. Loyd, and Tyra A. Burton
Good Media Mix Strategies for Bad Times: Sequencing Optimizes, Marsha Loda and Barbara Carrick Coleman
The Impact of Country-of-Origin on the Liability-of-Foreignness in the Acceptance of Products in the Global Marketplace, Natascha Loebnitz and Michael Harvey
The Role of Media Richness of Channels on Consumer Decision- Making and Channel Choice, Moutusy Maity and Mayukh Dass
Relationship of Demographic Traits and Situational Factor Determinants with the Tech Readiness of Self-Service Consumers, Jon M. Martin
Marketing Faculty and Marketing Staff: Framework of Shared Opportunity, Lynn W. McGee
Customer Service Employees in Logistics, Dave McMahon, Stephen A. LeMay, Jeff Periatt, and Rose Opengart
Identifying Key Factors influencing Internet Shopping Behavior for E-Satisfaction, Chris A. Meyers
Price Bundling Opportunities for the Charleston (SC) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, and Jordan Smith
Internal Marketing Implications of Workplace Bullying: The Integration of Multiple Perspectives, Mary F. Mobley, Michael C. Mobley, Richard Easley, and Clinton Amos
An Examination of British Charity Shop Shoppers, Robert Montgomery and Ariana Murray
Testing a Brand Personality Scale for Quick Service and Casual Dining Establishments, Michael Musante
A Comparison of Potential Student Blood Donors to Actual Donors, Harold Ogden, Kelly Campbell Lefort, Matthew Kerr, Matthew MacLellan, and Zachary Briggs
Emotional Intelligence: The Antidote to Persuasion?, Rose Opengart and Michael McCall
Differentiating Financial Service Brands Through the Multilayered Service Strategy (MSS): some Insights Insights from the Resource Based View of the Firm, Olutayo Otubanjo
From Push to Pull — How Smartphones are Changing Mobile Marketing, Julie M. Pharr
Using Exploratory Factor Analysis to Identify Star Players’ Effects on the Branding Process of Professional Sports Teams, N. David Pifer, Jennifer Y. Mak, Won-Yul Bae, and Jarrod Schenewark
The Church of Mac: An Initial Examination on the Loyalty of Apple Customers, Caroline Pinson and Deborah J. C. Brosdahl
Tension and Energy: Components of Arousal and their Effect on Intention to Give, Robert E. Pitts, Julia E. Blose, and Rhonda W. Mack
Social Media in the Business Curriculum, Pauline Ash Ray and Jenny Swearingen
Social Media in the Business Curriculum Panel, Pauline Ash Ray, Jenny Swearingen, and Paul Wilkens
Model Size in Magazine Advertising and Body Esteem among Female College Students: The Moderating Role of BMI, James A. Roberts and Chloe' A. Roberts
Nigerian Consumers and their Purchase Intentions for Global Brands, Al Rosenbloom, James Haefner, and Olutayo Otubanjo
