Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials

Authors

Jaqueline K. Eastman, Georgia Southern UniversityFollow
Rajesh Iyer, Bradley UniversityFollow

Document Type

Conference Proceeding

Publication Date

2018

Abstract

Published in the the 2018 Summer American Marketing Association's Academic Conference Proceedings.

Link to Abstracts: https://www.ama.org/wp-content/uploads/2019/02/2018-ama-summer-proceedings.pdf

Description: This research examines the relationship between the motivation for status for millennials and their ecologically conscious consumer behavior and the influence of culture and the bandwagon effect in impacting this relationship

Recommended Citation

Eastman, Jaqueline K., Rajesh Iyer. 2018. "Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials." Department of Marketing Faculty Publications, Paper 131.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/131