The Influence of Chatbot Humor on Customer Evaluations of Services
Abstract or Description
This presentation was given at the 2019 Society for Marketing Advances Annual Conference.
Society for Marketing Advances Annual Conference
New Orleans, LA
Bunosso, Isabella, Hyunju Shin, Lindsay Larson.
"The Influence of Chatbot Humor on Customer Evaluations of Services."
Department of Marketing Faculty Presentations.