The Picture of Luxury: Millennial's Relationship with Luxury Brands
Abstract or Description
This presentation was given at the 2019 Academy of Marketing Science Annual Conference.
2019 Academy of Marketing Science Annual Conference
Eastman, Jacqueline K., Hyunju Shin, Kristen Ruhland.
"The Picture of Luxury: Millennial's Relationship with Luxury Brands."
Department of Marketing Faculty Presentations.