The Picture of Luxury: Millennial's Relationship with Luxury Brands

Presenters/Authors

Jacqueline K. Eastman, Georgia Southern UniversityFollow
Hyunju Shin, Georgia Southern UniversityFollow
Kristen Ruhland, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

5-2019

Abstract or Description

This presentation was given at the 2019 Academy of Marketing Science Annual Conference.

Sponsorship/Conference/Institution

2019 Academy of Marketing Science Annual Conference

Location

Vancouver, Canada

Recommended Citation

Eastman, Jacqueline K., Hyunju Shin, Kristen Ruhland. 2019. "The Picture of Luxury: Millennial's Relationship with Luxury Brands." Department of Marketing Faculty Presentations. Presentation 45.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/45