The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and company Image

Authors

Kathleen H. Gruben, Georgia Southern UniversityFollow

Contributors

Georgia Southern University faculty member, Kathleen H. Gruben authored, "The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and company Image."

Files

Publication Date

2003

Publisher

PPAI