The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and company Image

Authors

• Kathleen H. Gruben, Georgia Southern UniversityFollow

Contributors

Georgia Southern University faculty member, Kathleen H. Gruben authored, "The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and company Image."

Files

Publication Date

2003

Copyright

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Publisher

PPAI