Creating End-User Loyalty: An Examination of Loyalty Between Distributors and End-Buyers

Authors

• Kathleen Gruben, Georgia Southern UniversityFollow

Contributors

Georgia Southern University faculty member, Kathleen H. Gruben authored, "Creating End-User Loyalty: An Examination of Loyalty Between Distributors and End-Buyers."

Files

Publication Date

2003

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Publisher

PPAI